How to Make Money Online in an Economic Downturn

Most of my friends have a passion for something and they can write fairly well.

That’s all it takes to be able to make some money online – just create a blog, learn the tricks of blogging, and sign up with Blog Roll Please and voila, you’ll have money coming in every month.

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People Who Get Shit Done

My friend Mike and I were talking tonight about those very special people at work.

These are the people you can give a project to, and you know they are going to deliver something on time and of superior quality.  These people will harass people on their team to make it all happen.  They will kick your ass, show up at your home, call you all night, whatever.

They never have excuses unless someone actually died.  But even then, they are likely to pull it off.

These people are the ones who succeed in life.  Their value is recognized.  They become the foundation of a team.  You need them.  Badly.

You just know when you give them an assignment, you don’t have to worry.

Technology: Your Work Becomes a Document

In 1996, having recently completed a fermentation program in Davis (CA), I moved to San Francisco to brew beer.

Everyday, I put on rubber boots, gloves, and a protective, industrial version of a farmer’s overalls.   The work I did with my colleagues ended up in either kegs or bottles.  Packaging beer is an explosive, messy process.  Bottles would break, sending glass and beer around the room.  Kegs became geysers.

But at the end of the day, our work had physical presence.  We would move the cases and kegs into a truck, knowing that within days and weeks, our work would be in the bellies of people all over California.

But in the digital world, I feel like everything I do ends up in a document.

Additionally, my work sometimes seems shaped by the constraints of the document.

Powerpoint? Ok, I’ll create slides to create an emotional impact (making sure not to just put up bullet points with no images).

Excel?  Ok, I’ll show the relationship between everything.

Word? Not a problem – we’ll create a table of content and you’ll see what a great writer I am.

I wonder what my work would become if I didn’t have to design its embodiment by reverse engineering from the document options.