A recent study of 500 people, 250 of whom were bloggers and 250 were not, determined that bloggers are ranked as “excellent in bed” by their significant others 32% more often than those who do not blog.
The study by Mike Kopp, an independent marketing consultant in San Francisco, took three months to complete.
“I did the study because my hypothesis was that bloggers would be judged as worse in bed. An ex-girlfriend of mine got obsessed with blogging, to the point where she would be up late at night doing it. It began to feel like her whole reality was just fodder for her blog. I blamed our lack of sex life on her blogging.”
Kopp, who is 39 and self describes himself as “a marketing geek, a data junky, and fantastic in the sack” used two interns from Cal Poly SLO to carry out the study.
“I was stunned that the results came back radically different than my prediction, so I had the intern re-poll 10% of the bloggers significant others to ask why.”
The answer came back: passion.
“What we found is that people blog because they are passionate about something. These are people who stick to their interests long after others have moved on to something else.”
Asked about alternative explanations for his ex-girlfriend’s lack of interest in sex with him, Kopp replied, “Well, I’m starting to think she didn’t lose interest in sex, she just lost interest in it with me. And I can’t understand that, because I’ve been having sex with myself since I was 13 and a day doesn’t go by that I am still not interested in doing myself.”
Kopp added that his next study will “determine whether interns are better in the sack.”