In 1996, having recently completed a fermentation program in Davis (CA), I moved to San Francisco to brew beer.
Everyday, I put on rubber boots, gloves, and a protective, industrial version of a farmer’s overalls. The work I did with my colleagues ended up in either kegs or bottles. Packaging beer is an explosive, messy process. Bottles would break, sending glass and beer around the room. Kegs became geysers.
But at the end of the day, our work had physical presence. We would move the cases and kegs into a truck, knowing that within days and weeks, our work would be in the bellies of people all over California.
But in the digital world, I feel like everything I do ends up in a document.
Additionally, my work sometimes seems shaped by the constraints of the document.
Powerpoint? Ok, I’ll create slides to create an emotional impact (making sure not to just put up bullet points with no images).
Excel? Ok, I’ll show the relationship between everything.
Word? Not a problem – we’ll create a table of content and you’ll see what a great writer I am.
I wonder what my work would become if I didn’t have to design its embodiment by reverse engineering from the document options.