So, I checked out your music on MySpace.
You probably get really excited to see all the additional plays you get when people stumble on your page because of all the ways you have cleverly marketed yourself.
But you know what?
I moved on.
There are so many of you. Thousands? Millions?
And even the good ones are only worth checking out for a few minutes.
And the best ones? Well, I’ll listen to their music a few times.
If I really like you, well I might stream you on Rhapsody. That’ll get you a few pennies every month. But then I’ll probably blend you into the 600 other musicians I consider genius and when the musical honeymoon period wears off, you’ll fade into the background.
You’ll have to work hard to find another new fan to make up for the ones that are getting distracted and moving on.
After I first discover your MySpace page, I’ll move on to another deliciously short-lived entertainment fling: it might be a YouTube video, I might go to Facebook and see what all the hot women I went to college with are up to, or I might just navigate Wikipedia for 25 minutes.
I’ll probably start on a page about someone like Parker Posey, then 15 minutes and four clicks later find myself on a page about Service-Oriented Architecture.
I won’t really be sure how I got to this page from the one about Parker, but I did.
I’ll explore my Technorati Profile for awhile.
And with so many options in front of me, I keep clicking and moving on to a new experience in a seemingly infinite world of options that reduce the best and most talented to a short-lived moment, like a kiss on the cheek: it was nice but there is no looking back as long as there is a world of more in front of me.
And the sad thing is that you so believe in your talent that you are waiting for fame. But you know what? Fame was something that came to musicians when the world of options was far less infinite, when everything wasn’t free and ready to jump out of thin air and into your computer’s speakers.
Fame was something that happened in a time when things would come and stick to you for years because it’d cost you $15 / album to move on to something else.
We are in the age of the entertainment fling.